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Designing for Trust

Trust is the user's willingness to risk time, personal information and money on a website. It results from experiencing fair behavior by other party.

We are not going to debate here whether building trust is a matter of technique or sincerity. If your website is to succeed it must inspire visitors confidence and give off a general air of success.

We assume that your intentions are honest and ethical in upholding a standard or code of doing business that places customer service at the forefront.

You can and should create mutually beneficial trusting relationships.

The concept of creating win-win relationships with customers and business partners is crucial to achieve and maintain success for your online business.

You need to instill in your online customers a deep sense of security in your operations and they will be a lot more comfortable doing business with you. Build trust and then keep it.

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