Designing for Trust
Trust is the user's willingness to risk
time, personal information and money on a website. It results from experiencing
fair behavior by other party.
We are not going to debate here whether building trust is a matter of technique
or sincerity. If your website is to succeed it must inspire
visitors confidence and give off a general air of success.
We assume that your intentions are honest
and ethical in upholding a standard or code of doing business that places
customer service at the forefront.
You can and should create mutually beneficial trusting relationships.
The concept of creating win-win relationships
with customers and business partners is crucial to achieve and maintain success
for your online business.
You need to instill in your online customers a
deep sense of security in your operations and they will be a lot more
comfortable doing business with you. Build trust and then keep it.
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